Income Crisis Worries Associations

A ticking time bomb lies buried in Naylor's 2016 Association Adviser Communications Benchmarking Report.

The study finds 54% of association execs think their inability to generate non-dues revenue from communications assets is a serious or significant problem, up from 11% in 2015.

That's a monumental leap!

Most trade and professional associations, of course, rely on non-dues revenue to operate.

According to ASAE, 59% of trade associations' revenue is non-dues revenue; and 66% of professional associations' revenue is non-dues revenue.

If Naylor's study is correct, associations may be facing, if not an existential crisis, a financial one.

It's time for associations to quit sitting on their assets (pun intended).

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