Are Associations in a Hole?

If you find yourself in a hole, the first thing to do is stop digging.


— Will Rogers


A new survey by the Association Research Board shows most association executives lack urgency and direction in their search for non-dues revenue.


The survey found only one in three association executives is “very committed” to tapping new non-dues revenue streams in 2017; the rest are only “somewhat committed” or “not committed.”


It also found one in four executives never discusses non-dues revenue-generation with her board.


While one in two association executives tapped a new revenue stream in 2016, the survey says, only one in four describes her revenue-generating activities as “highly successful.”


Association membership and dues revenue continue to decline year over year. So why do most association executives give non-dues revenue-generation so little priority?


Don't they see the only other way to dig out of the hole is to trim expenses—and members' benefits?


Journalist Michael Hart recently hosted a webinar exploring some alternative ways out of the hole.


Take a peek, if you're interested.

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