"The truth is that technology, tastes, and audiences change, and change is not uniform," the report concludes.
"For many nonprofits, online programs are relatively mature. They’re essential, and still growing, but perhaps aren’t seeing the dramatic advances they once did. These nonprofits might increasingly turn to new platforms and nuanced strategies—like digital advertising and website optimization—to make the most of their online programs.
“You can’t keep playing the same old tunes if you want to stay at the top of the charts."