Association marketers would do well to consider the key findings:
Email volume is rising fast, up 12% in 12 months. Nearly 90% of associations worry they're sending too many mass emails.
The report also included benchmarks for delivery rates, open rates, and click-through rates.
Compare informz's findings to those of our own recent survey.
We found that 62% of associations rely on email to market products and services, while only 27% use direct mail; and only 12%, telemarketing.
Association marketers indeed are too reliant on one channel!