Associations' "New Normal" is Suddenly Clear

You probably wonder what your association's "new normal" is.

We have detected the answer.

  • Community is the new normal.

  • Community is your value proposition for the 21st century.

  • And your events are the gateway.

  • But most associations are marketing their events based on a 20th century model.

    It's not their fault: it's the result of marketers' and event planners' training, which is 30 years out of date.

    If you'd like to learn how to extract more non-dues revenue from your events—and make them more relevant and viable—please get in touch today.

    We have something you'll want to read, Growing Your Event: 10 Magic Bullets for 2018.

    Go here for your free copy.

    Because repeating the same mistakes and expecting different results has to stop!

    It's 2017, not 1987.

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