We have detected the answer.
But most associations are marketing their events based on a 20th century model.
It's not their fault: it's the result of marketers' and event planners' training, which is 30 years out of date.
If you'd like to learn how to extract more non-dues revenue from your events—and make them more relevant and viable—please get in touch today.
We have something you'll want to read, Growing Your Event: 10 Magic Bullets for 2018.
Go here for your free copy.
Because repeating the same mistakes and expecting different results has to stop!
It's 2017, not 1987.