If experts are right, net neutrality's end will crimp e-marketing dramatically—and boost marketers' reliance on direct mail.
"The impact on digital marketing from the elimination of net neutrality will be profound," says Ryan Singel, a fellow at Stanford Law School’s Center for Internet and Society and an expert on net neutrality.
The elimination of net neutrality ends a level playing field in terms of web access.
That means marketers will have difficulty delivering tried-and-true promotions, including blog content, white papers, video, podcasts, ads, news releases and webinars.
It will also cripple the "freemium."
We predict direct mail will surge, as a result.
If you want to stay ahead of the curve, give us a call today.
As far as we know, the USPS is still in business.
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