The organizers participating in the survey were responsible for all kinds of events, including concerts, festivals, sports events, workshops, and professional conferences.
The survey found that professional conferences have the lowest email open rate among event organizers.
That doesn't surprise us. Marketing a conference is hard, hard, hard.
To improve open rates, Eventbrite suggested organizers should:
Personalize. Personalizing a Subject line with the recipient’s name can increase open rates by 20%.
Test, then be consistent. Find out through A/B tests which copy resonates with your audience (i.e., prompts the most opens and clicks), then use what you've learned in future emails.